When I tell my friends that I am a social Media addict, they always think that I spend my time spying on people on Facebook. In reality, I use Facebook as a learning center since I’m following mostly companies, kitesurfing updates or news channels. It allows me to stay connected with new trends, products and ...
Before opting for Groupon, I strongly suggest thinking twice and measuring the pros and cons. Every industry is different and you might have better promotional tools (please read my previous post about Groupon). If there is no potential for client retention with Groupon, such as teeth whitening services, photography sessions or helicopter tours, I would ...
As a consumer, I’ve been experimenting Groupon for a few months. It certainly has some advantages; however, my concerns mainly go to the businesses: do they really make money promoting their business with Groupon? Is Groupon good to increase their visibility? Is it good for the long term/positive branding? Groupon was launched in Nov 2008 ...
As online marketing will remain one of the trendiest ways to market a business in the coming year, classes teaching marketing should add ONLINE/MOBILE STRATEGIES to their curriculum. People are spending more and more time on their smart phones, and I am even starting to see computer illiterates (people who don’t know how to use ...
I received a text message the other day from my spouse telling me that Una Pizza is on Twitter (@UnaCalgary). He wrote: “their marketing strategy is to write about the wait time for a table, a proof Twitter and smart phones will kill pagers and waiting lines sooner or later!” He didn’t know that I ...
If you have followed my recent posts about Fiverr, you are now impatient to know if one of the proposed logos has been chosen. For 10$, I finally came to a final decision and yes, there is a winner. The choice was hard since my readers weren’t having the same opinions about all the logos. ...
If you read my last post, you are really excited about Fiverr, and you can’t wait to see the results of my purchases, for a total of 20$. I received my logos and caricatures, and I want your opinion on both: (1) if you like the results, and (2) if I should use one of ...
Very recently, I discovered a Social Media Platform called Fiverr. Fiverr is the place for people to share things they’re willing to do for $5. The buyer pays 5$ for a particular job trough PayPal and the money is released to the seller when the seller completes his work (according to the seller). A service ...
When I talked to some of my friends about the creation of my blog, some of them asked me what my objectives were. My answer was that I wanted to create my brand and my blog was part of my branding strategy. I didn’t know the existence of the term “personal branding” yet; however, I ...
One part of my current job is to promote francophone businesses to the general public. The other day, I had this idea of creating a BUZZ around francophone businesses on Facebook and Twitter. The concept was to invite Calgarians to join me for “A Day in French in Calgary”. I was going from place to place, ...