I’ve been quiet on my blog recently. Most of you might think it’s because of my kiting addiction; you are partly right but it’s also because I’ve been busy helping my friend’s company with a little branding issue. It was a great coincidence since I recently assisted to a conference given by The Canadian Marketing ...

Marketing a country or a province is as important and strategic as marketing a company or a product. Countries compete with each other to attract investors, businesses, workers, immigrants, tourists as well as events such as the Olympics. They need to focus on their unique characteristics to ensure their competitiveness on the global market and their ...

When I talked to some of my friends about the creation of my blog, some of them asked me what my objectives were. My answer was that I wanted to create my brand and my blog was part of my branding strategy. I didn’t know the existence of the term “personal branding” yet; however, I ...

Starting a business is like having a baby:  finding the right name is an important and permanent choice. Unfortunately, too many companies don’t put the necessary effort in finding a memorable name. A winning business name needs to have the right meaning and has to go along with the company’s branding strategy. On the other ...