As online marketing will remain one of the trendiest ways to market a business in the coming year, classes teaching marketing should add ONLINE/MOBILE STRATEGIES to their curriculum. People are spending more and more time on their smart phones, and I am even starting to see computer illiterates (people who don’t know how to use a desktop or laptop computer) who use smartphones a lot and very well.

In this period of joy where I should be celebrating with friends and family, I am mostly getting mad trying to troubleshoot Social Media Tools. I had some issues with WordPress, Twitter and Facebook. Even if I keep saying how these tools are easy to use, I am not a software expert and I realize that too often I need more technical skills.

My WordPress Issues
When I was in Vietnam, my blog stopped working since some plugins weren’t up-to-date and on top of that, I wasn’t using an anti-spam plugin. As a result, I had too much spam and my host shutdown Blooming Marketing for 3 weeks.

Two weeks ago, when I updated my Smart YouTube Pro plugin, something went wrong. None of my videos were appearing on my posts anymore. The new plugin version was the cause, and it took me forever to resolve the problem.  The solution remains unclear, but everything seems to work fine now.

On top of that, I am trying to add my logo to my theme, but I really need some HTML knowledge since my theme doesn’t support a logo. I haven’t resolved the problem yet.

Believe it or not…
…I also had a technical problem with Facebook. People think it’s really simple: you update your wall, put some pictures… et voila! Creating a Facebook Fan page is actually quite easy; however, adding some IFrame pages for the Facebook Fan Page can be tricky. Some of these applications need basic HTML knowledge in order to add pictures, links and texts. I always thought that being a “Social Media Expert” involves being a good communicator/marketer. Well, it also means being able to learn technical stuff! Oh, and am I the only one who thinks the i-Phone and Android Facebook apps have very limited functionality?   

So far, I’ve almost always found the way to resolve my problems. I understand why some people don’t want to give themselves the trouble. Me, I complain but I like it.

On that note, I wish you a happy new year. I hope that all of you resolve the technical issues on your Social Media platforms, or find your best marketing strategies for the coming year. Most importantly, I wish you all the success you deserve with your business or projects to come.