MARIe EVE MAYRAND

 

 Marketing Specialist

 Marketing Strategy Development ~ Domestic and International Marketing ~ Business Development 

 

Highly driven marketing professional with a proven track record of developing and executing marketing plans, strategies and promotions to profitably grow businesses with sustainable year-over-year growth.  Background participating in the full scope of brand and product development, product launch and communications support.  Differentiated by strategic business development experience.  Versed in a wide range of business categories with a strong professional background in high technology, non-profit and retail marketing environments.  Bilingual in French and English with intermediate knowledge of Mandarin and basic Spanish speaking skills.   

 

 

Standard Land, Calgary · 2012 – Present
A full-service land services company that works across multiple industries (Oil&Gas, Telecommunication, Power, Utilities and Pipelines) throughout Canada.

MARKETING SPECIALIST
Collaborate with key leaders in the organization to develop and execute a marketing strategy and budget to support the company strategic business and sales goals. Evaluate regional and divisional (national) marketing needs. Research, analyze and develop the most appropriate initiatives for each market and line of business.

the Economic development council for francophones, Calgary ·2010 – 2012
A non-profit organization that provides assistance in the start-up and maintenance services of small and medium sized enterprises that offer services in French.  The organization assists in the creation of businesses and jobs, and provides training and consulting services for the improvement of businesses in the Francophone community.

Development officer

Design marketing strategy and initiate a new program across Alberta to promote economic investments in the Francophone community and increase the visibility of French businesses.  Offer marketing consultation support to 40 start-up companies and investors, helping business entrepreneurs with their marketing and social media strategies.  Obtained funding through membership creation and sponsorship.  Increased the visibility and reputation of the organization by participating in trade shows,leading conferences, and organizing events.

Achievements 

·         Played an integral role in the development of the organization’s new image, website and social media strategy.

·         Successfully launched a new mentoring program in less than six months.  

·         Recruited eight new members in less than two months and grew membership by 110% in one year.  

·         Secured financial sponsorship to fund outreach events.

·         Increased the attendance to community educational and recruiting events by more than 50% through more effective marketing techniques.  

 

AMEQ, QuebecCity·2008 – 2009

A non-profit technological and commercial organization based in Quebec City‘s electronics environment.  

Marketing Manager/GENERAL MANAGER

Promoted more than 60 Quebec City electronic manufacturers to the business community and consumers while managing day-to-day business operations. Kept members informed of relevant industry news. 

 

Achievements 

·         Increased membership by 20% over one year through effective outreach and education.

·         Secured five key financial sponsors from another region of Quebec.

·         Doubled the operating budget through increased membership and sponsorship.

·         Organized and promoted 13 networking events, five technical conferences and one training session.

·         Stimulated specialized labor growth; informed students about the industry at educational events, organized recruiting missions outside the region, and obtained student internships from France.

 

Explora Technologies, Quebec City· 2009 

A product design and manufacturing company specialized in portable and rugged electronic devices.

Marketing Manager (Part-time position)

Strategically repositioned the company within the targeted market based on evaluation of relevant market research.   

 

Achievements

·         Utilized detailed market research to redesign promotional tools: brochures, corporate presentations, company image, Web site and SEO that effectively positioned the company to enter the United States Market. 

 

Tracsys, Quebec City·2008

An information technology company developing added-value technological products in the logistics and transportation sectors.

 

Marketing Manager

Created and executed the marketing plan for a high-technology start-up.  Managed an initial marketing budget of $130,000 and forecasted annual sales for three years according to product life cycle.  Defined the business and product image, company web site and collateral materials.  Contributed to sales and public relations efforts, representing the company at freight and information technology industry events including trade shows and conferences.

 

Achievements 

·         Built and designed a brand, company mission, vision, and web site within three months.  

·         Created a competition surveillance system on behalf of the Engineering team that aided in pricing strategy and product launch.

·         Completed a market segmentation study of potential business prospects.  Research helped secure collaborative sales agreements in which potential customers used three new product designs, providing testing and feedback while utilizing product at a significant discount.

·    Defined the initial and ongoing business strategy: mission, vision and barrier to entry.

 

COGIR Management Corporation, Quebec City· 2004 – 2005

A Quebec based real estate company specializing in management, development and advisory services.  Contract position involved the marketing management of Les Galeries de la Canardièr, a premier retail center in Quebec.  

 

Marketing Director (1 year contract)

Built and executed a three year marketing plan and strategic orientation of the shopping mall.  Designed and managed advertising and promotional campaigns: television ads, media placement, contests, promotions and over 15 special events within the parameters of a $140,000 annual budget.

Achievements

·         Utilized a surveying method to gather feedback on the community’s perception of the shopping mall.  Based on the results the website was redesigned, and a new logo, slogan, and media campaign was launched. 

·         Planned, coordinated and executed fifteen community events, showing appreciation for current client base and educating potential customers on merchant offerings.  Hired and managed up to ten employees per event.

·         Merchants’ yearly sales grew from 2.50% to over 7.65% as a result of new marketing strategy.

·         Established a strategy group with mall merchants.  Solicited information on merchants’ business objectives and ideas to drive new opportunities while obtaining valuable feedback on marketing direction.

·         Treasurer responsibilities on a twelve-member board of directors.   

 

Gentec Inc., Quebec City· 2001 – 2002 

Manufacturer of laser power and energy measurement applications with an industry focus on hospital and laboratory environments.

 

Sales and marketing analyst (internship)

Partnered with the executive team on the re-launch of an energy management product.  Redeveloped marketing materials and product message including; corporate message, promotional tools and trade show representation.

 

Achievements

·         Developed and implemented a direct marketing campaign targeted to hotels. 

·         Contributed to the successful hire of five new North American lighting control sales representatives through trade shows and recruiting events.

 

EDUCATION AND TRAINING

 

2007, Master of Business Administration – Marketing (MBA), Laval University, Quebec City

(Essay: “The dual impact of a country’s image and reputation on the purchasing decisions of consumers

from emerging markets: The case for high technology products.”  This required designing a questionnaire in Chinese, analyzing data, interpreting results, and negotiating the sale of the results with Research In Motion (Canada and Asia))

 

2002, Bachelors of Administration, Major in Marketing, Laval University, Quebec City

 

2011, “Internet Marketing and Social Media” University of Calgary, Calgary

2010, “Writing for the Web” University of Alberta, Edmonton

2010, “Essential Editing” University of Alberta, Edmonton

2006 – 2008, Chinese language and culture classes by Khuhua, Quebec City

PUBLICATION

Nizar Souiden, Frank Pons, Marie-Eve Mayrand (2011), “Marketing High-tech products in emerging markets: the differential impacts of country image and country -of-origin’s image“, Journal of Product & Brand Management, Vol. 20 Iss: 5, pp. 356-357

 

* Thanks to MHB Photographe for the picture.