As an athlete, I am stimulated by those who dedicate their life develop their body, build their mental strength and compete hard to have their moment of glory. These athletes give their soul to what they do best and love: sports. They have one goal, to compete and win.
The summer Olympics 2012 are on their way in London, followed by the Paralympics. I’ve never been a big fan of the Paralympics until a close member of my family had an accident and became quadriplegic. The Canadian Paralympics Organization launched recently their new marketing campaign that I would qualify as fantastic. Today, I want to share that campaign with my readers since I think the concept is brilliant, the message inspiring and the execution really well done.
I hope this campaign will move you as much as it moved me.
Canadian Paralympic Committee: Running (Unstoppable)