When it comes to April Fools’ Day, most of us think of a kid’s game, or a great opportunity for co-workers to take revenge on their colleagues. This April Fools’ Day, I haven’t been tricked by any friends or co-workers, but by some companies on Twitter and Facebook. I am amazed with how many businesses ...
The other day, I was chatting with my co-worker about my last dental appointment; to my surprise, my co-worker asked me: - “Is your dentist Dr. Knight?” - “Yes. How do you know?” I asked. - “Well, since you live in Mission, you probably go there. Nowhere else beats this place! My coworker’s comment didn’t ...
I read the Canadian Marketing Association blog the other day; a post sparked my curiosity and I want to share it. It is about Catholicism and its attempt to have better Communication/ Marketing strategies. As the post said: “Nobody needs Marketing more than the Catholic church“. I’m from a Catholic family in the Province of ...
Have you ever been in South East Asia? If so, you’ve heard the expression: “Same, same”? As you might know, I just came back from Vietnam, a chaotic world where people are trying to make a living by among other things selling handicraft to tourists. It is a paradise for travelers who want to come ...
High-Tech companies face a big dilemma: (1) Promoting their products to their target market while being scrutinized by their competitors. VERSUS (2) Not advertising their technology which means losing potential sales while hiding as much information as possible from their competitors. I have faced that problem once. My manager didn’t want to promote its technologies ...