I have a new obsession: playing with my HD Hero 2 camera, by Go Pro, that I recently received as a gift. I have many digital cameras already, but this one is a very special one: it captures images and videos while I am practicing my favorite and extreme sports. The beauty of this fantastic ...
Before opting for Groupon, I strongly suggest thinking twice and measuring the pros and cons. Every industry is different and you might have better promotional tools (please read my previous post about Groupon). If there is no potential for client retention with Groupon, such as teeth whitening services, photography sessions or helicopter tours, I would ...
As a consumer, I’ve been experimenting Groupon for a few months. It certainly has some advantages; however, my concerns mainly go to the businesses: do they really make money promoting their business with Groupon? Is Groupon good to increase their visibility? Is it good for the long term/positive branding? Groupon was launched in Nov 2008 ...
Last week, I came across the Canadian Blog Award 2011. It certainly picked my curiosity, and I took the time to check the winners in each category. Since I am very competitive, I wanted to check particularly the business ones. Now that my mailbox will soon be loaded with a bunch of new blog posts ...
As online marketing will remain one of the trendiest ways to market a business in the coming year, classes teaching marketing should add ONLINE/MOBILE STRATEGIES to their curriculum. People are spending more and more time on their smart phones, and I am even starting to see computer illiterates (people who don’t know how to use ...
I received a text message the other day from my spouse telling me that Una Pizza is on Twitter (@UnaCalgary). He wrote: “their marketing strategy is to write about the wait time for a table, a proof Twitter and smart phones will kill pagers and waiting lines sooner or later!” He didn’t know that I ...
If you read my last post, you are really excited about Fiverr, and you can’t wait to see the results of my purchases, for a total of 20$. I received my logos and caricatures, and I want your opinion on both: (1) if you like the results, and (2) if I should use one of ...
Very recently, I discovered a Social Media Platform called Fiverr. Fiverr is the place for people to share things they’re willing to do for $5. The buyer pays 5$ for a particular job trough PayPal and the money is released to the seller when the seller completes his work (according to the seller). A service ...
One part of my current job is to promote francophone businesses to the general public. The other day, I had this idea of creating a BUZZ around francophone businesses on Facebook and Twitter. The concept was to invite Calgarians to join me for “A Day in French in Calgary”. I was going from place to place, ...
High-Tech companies face a big dilemma: (1) Promoting their products to their target market while being scrutinized by their competitors. VERSUS (2) Not advertising their technology which means losing potential sales while hiding as much information as possible from their competitors. I have faced that problem once. My manager didn’t want to promote its technologies ...