As a consumer, I’ve been experimenting Groupon for a few months. It certainly has some advantages; however, my concerns mainly go to the businesses: do they really make money promoting their business with Groupon? Is Groupon good to increase their visibility? Is it good for the long term/positive branding?  Groupon was launched in Nov 2008 ...

As online marketing will remain one of the trendiest ways to market a business in the coming year, classes teaching marketing should add ONLINE/MOBILE STRATEGIES to their curriculum. People are spending more and more time on their smart phones, and I am even starting to see computer illiterates (people who don’t know how to use ...

Very recently, I discovered a Social Media Platform called Fiverr. Fiverr is the place for people to share things they’re willing to do for $5. The buyer pays 5$ for a particular job trough PayPal and the money is released to the seller when the seller completes his work (according to the seller).  A service ...

Creating a new blog can be very frustrating throughout the first month if nobody reads it. Blog writers need not be discouraged and instead, work on building their audience. Since I started Blooming Marketing, I am a Google Analytics freak for the reason that I really want to know if I have readers. The first ...

One part of my current job is to promote francophone businesses to the general public. The other day, I had this idea of creating a BUZZ around francophone businesses on Facebook and Twitter. The concept was to invite Calgarians to join me for “A Day in French in Calgary”. I was going from place to place, ...

Small businesses must increase their online presence. Some do but some, unfortunately, don’t! Businesses, for which having a strong online presence isn’t important, always find an excuse : no time, no money, no privacy or don’t believe in online marketing. In 2011, there is no excuse to not have a decent online marketing presence. Website, social medias, SEO, Blogs, ...