Before opting for Groupon, I strongly suggest thinking twice and measuring the pros and cons. Every industry is different and you might have better promotional tools (please read my previous post about Groupon). If there is no potential for client retention with Groupon, such as teeth whitening services, photography sessions or helicopter tours, I would ...

As a consumer, I’ve been experimenting Groupon for a few months. It certainly has some advantages; however, my concerns mainly go to the businesses: do they really make money promoting their business with Groupon? Is Groupon good to increase their visibility? Is it good for the long term/positive branding?  Groupon was launched in Nov 2008 ...