Archive for the ‘Competitor’ Category

Live Together or Die Alone

05.20.2011 · Posted in Competitor, Social Media, Strategy

High-Tech companies face a big dilemma: (1) Promoting their products to their target market while being scrutinized by their competitors. VERSUS (2) Not advertising their technology which means losing potential sales while hiding as much information as possible from their competitors. I have faced that problem once. My manager didn’t want to promote its technologies ...