Last week, I came across the Canadian Blog Award 2011. It certainly picked my curiosity, and I took the time to check the winners in each category. Since I am very competitive, I wanted to check particularly the business ones. Now that my mailbox will soon be loaded with a bunch of new blog posts every week (I couldn’t resist subscribing to some blogs), I am being more critical and analytical about blogging.

Some fascinating facts
Canada accounts for 3.95% of the worldwide blogs and 53.5% of the most active bloggers are younger people (between 21 to 35-years-old). The USA, accounts for 29.22% of the worldwide blogs, and the UK follows with 6.75%. The gender is really balanced, almost 50/50 men versus women. Over half of US Internet users are reading blogs at least once a month, and it will climb to 60% in the next four years.

Of course, marketers are using blogs more and more to create buzz or viral campaigns (check my post about Oasis Spa). It’s certainly one of the trendiest ways to do marketing, and the corporate world embraces the trend. However, a study has found a huge drop in the number of companies maintaining corporate blogs over the last year. I don’t have the explanation except that companies might want to focus more on Facebook and Twitter.

It took me at least three weeks to press the botton “SEND” to write my very first blog post. I now try to follow this theory: blogging is all about your next post (and not about your current one). “By their very nature, blogs are fluid and dynamic creatures. A good blog (and bloggers) constantly keeps moving forward. As much as a particular post can be fantastic, it is not long before the next post must be produced.”       

Where Am I going with all that?
Two months ago, when I got my new marketing job offer, I “panicked” thinking that I wouldn’t have the time to blog anymore! I didn’t want to leave my dear friends and unknown followers behind (if I don’t know you yet, let’s connect!). At that specific moment, I realized how much I love blogging and how I am grateful to all my readers/subscribers. I also recognized how much I had learned since I started, from a personal to a marketing perspective. Of course, some of my posts are much more popular than others. Sometimes I am sure that a particular post will bring no comments; my judgment isn’t right on all the time.

REMINDER: This is a Marketing blog.

Today, I am concerned with how I can make your reading experience more enjoyable. I really enjoyed the post: A blog Mentor is hard to Find, which says: “To get where you want to go, you should talk to someone who has been there.”  Since I don’t want a mentor (I don’t have time for that), I have some killer questions for my dear readers:

-  Is there any marketing subject you would like to have more info about?
-  Would you like that I talk more about others industries, such as Sports, China, kitesurfing (please say yes to this one), the lifestyle of a marketer, doing business with Quebec, etc.
-  How would you like that I improve my blog?
-  What would make it more enjoyable for you to read?

Don’t worry, I don’t think I should have made the 2011 awards and don’t be surprised if I won’t make it either in 2012 or 2013 or ever. I know that I am certainly not an excellent writter in William Shakespeare’s language. However, if I could make it more interesting to my followers, I would be very happy to make a difference in your marketing and daily life!