A Lesson from Dr. Knight

03.08.2013 · Posted in Differentiation, Strategy

The other day, I was chatting with my co-worker about my last dental appointment; to my surprise, my co-worker asked me:  - “Is your dentist Dr. Knight?” - “Yes. How do you know?” I asked.  - “Well, since you live in Mission, you probably go there. Nowhere else beats this place! My coworker’s comment didn’t ...

Isn’t it Charming?!

07.17.2012 · Posted in International Marketing, This and That

I had the best laugh ever the other day when I was opening a toilet paper package made by Procter & Gamble (P&G) – Charmin. If you understand French well enough, you will probably have the same reaction; if you don’t, don’t worry, I’ll explain. This is what is on the package: English: “New! Roll ...

A Marketing Campaign That Inspires

05.27.2012 · Posted in Marketing, Sport

As an athlete, I am stimulated by those who dedicate their life develop their body, build their mental strength and compete hard to have their moment of glory.  These athletes give their soul to what they do best and love: sports. They have one goal, to compete and win. The summer Olympics 2012 are on ...

59 Days/ 17 Hours/ 55 min

05.07.2012 · Posted in Event

The countdown has started: 59 days – 17 hours left before the biggest outdoor event of the year in Alberta:  “The Calgary Stampede”! The Calgary Stampede is a perfect excuse for businesses, organizations and associations to thank their customers by hosting informal corporate events. Since the celebration is coming soon, it’s time to think about ...